The Playbook

Extended materials for people considering working with me.

Five documents plus the full behavioral assessment — the operating methodology, the leadership evidence, and a live AI demo behind the pitch. Useful if you're evaluating a consulting engagement, a speaking slot, or just want to see how I actually think about the work.

Access granted. The assets below stay available on this device for 30 days from your last sign-in.
Executive Brief
How I'd approach scaling distribution
A methodology brief — why the operator wiring fits a distribution mandate, the moves I'd sequence in the first year, the honest line on where I'd need to learn fast, and the four numbers I'd hold myself to.
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90-Day Operating Plan
Diagnose. Sequence. Execute.
How I approach the first 90 days stepping into a new leadership seat — a three-phase plan with named deliverables, the KPI baseline, and "what I will not do," illustrated with the actual moves I made at PacificComp, Atlas, and Kinetic.
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Leadership Evidence
One story per competency
Seven concrete situation-task-action-result narratives drawn from PacificComp, Atlas, Kinetic, Pride Risk, and the M&A integration arc — each mapped to a core leadership competency.
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Executive Control Center
The operating cockpit
A modeled executive control center showing how Ronnie would run a specialty distribution P&L across growth, channels, products, transformation, and people — with a Claude-powered copilot trained on the orchestration framework.
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Behavioral Profile · PeopleDNA
The operator profile, validated
Full Big Five (OCEAN) deep-dive, 16 competencies scored against a 99-percentile benchmark, six leadership styles, and the growth-vs-fixed mindset matrix. The data underneath the leadership style asserted everywhere else on the site.
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Leadership Profile Analysis · Narrative
The professional read
A polished third-person interpretation of the behavioral assessment, tied to twenty years of career evidence, the educational arc, and Carol Dweck's Mindset framework. Designed for HR partners, search executives, or hiring panels who want the analysis without deciphering raw scores.
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Source Reports · PeopleDNA Assessment

Download the analysis & raw PDFs

A polished narrative interpretation of the assessment (start here) plus the six PeopleBest source reports that underpin it — useful for HR partners, search executives, or hiring panels. Right-click and "Save Link As" if a PDF opens in your browser instead of downloading.